In five sentences or less…

Seth Godin wrote This Is Marketing to propose a set of strategies and guidelines to create ethical marketing campaigns. The ideas in this book are geared especially toward entrepreneurs who want to create positive changes in specific cultures. He advocates for creating change based on what your market needs, and gaining attention and permission through trust. Seth also helps his readers understand what changes marketing can make, and how to see the emotions and stories that people tell themselves. This is a GREAT read for marketers and entrepreneurs who really want to make positive changes in the world.

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