Well, I’ve been tweaking things in my business and on my website over the past month, and I thought I’d explain some of the changes that have been happening. There’s also a major change that’s happening effective-immediately.
Because these changes are pretty significant. I’m building more than ever before, and it’s only fair to share. But building comes at a cost, so I’ll have to do some things a little less. Keep reading to find out what…
Big Project #1 – YouTube
One of the biggest things I’ve been doing over the past 3 months is publishing on YouTube. If you aren’t following me on YouTube, head over to my channel and subscribe!
Topics on YouTube range from drawing (like the upcoming Drawing Foundations course) to creativity and a little bit of motivation and philosophy every now and then. 🙂 You know, the stuff I love to teach about.
At the moment…I’m going to continue using YouTube as a platform. But I’m also reaching the point where I’m taking on too many projects at once and I need to scale it back. Keep reading to find out what’s getting pulled back a bit.
Project #2 – Drawing Foundations
This goes along with big project #1 a little bit but also goes a bit further. I’ve been preparing my website for the premium version of Drawing Foundations. Version 1.0 just got wrapped on YouTube, and I’ve been using the feedback to develop a better version 2.0.
I’ve been taking notes. I promise. Filming is already under-way on Version 2.0. I’m expanding it with two more lessons and better homework.
I’ve also installed a “Learning Management System” on my website to set up the classroom area, and I’m finally getting my email list set up the right way! More on that later, though.
For now – get excited about Drawing Foundations 2.0, because I sure am.
Project #3 – The Art/Journal
I’ve started setting a minimum drawing time of 30 minutes six days per week. I take Sundays off from everything but my family so don’t expect to see anything new on Sundays. Ever.
I wanted to have a bit of public accountability, so I’m posting my gestures and projects in a new Art/Journal section of my site.
I’ve been fortunate to have that accountability that I wanted from another artist over the past few weeks.
I’ve also decided to start including a short post of my random thoughts in every entry. So check it out if you’d like to read short snippets of what goes through my head alongside some of my sketches and art.
You can also get my daily Art/Journal delivered to your inbox, which brings us to…
Small Project #4 – Email Tweaks
Some people have been asking for blog updates via email, and I’ve been thinking of sending YouTube updates, as well, since…well…I make stuff there, too. So I finally have it set up so you can receive “Content Updates” if you want on that section of my email list.
And, of course, the Art/Journal. And my Five Point Friday emails. And information about Drawing Foundations. I’m working on getting ALL of my sign-up forms switched over to this new format where you can choose from a list exactly which updates you want. The sidebar sign-up form and the footer sign-up forms are already updated.
If I haven’t updated your preferences yet, you can click “update my preferences” at the bottom of any of my emails to pick which lists you want to be on. 🙂
Thank you for giving me permission to send you updates and things that I find interesting. I know I say this a lot, but I can’t keep doing what I do without your support.
Small (Maybe Big?) Project #5 – The Machine
Getting the website ready for Drawing Foundations…is a process. I’ve been making small changes here and there – from installing the Learning Management system to updating the page builder to something much more efficient.
The website is my Machine. It’s the vehicle that’s allowing me to communicate with everyone, a platform that lets people learn, and I’m trying to help other people make money, too.
I know this is a trying time with the COVID-19 Crisis, and we all need to support our families. So there’s now an affiliate program if you want to promote my site on social media to make a little bit of extra money, yourselves. It’s pretty simple: become an affiliate and share my stuff using your link. Then you earn a commission if anyone buys stuff after they click on your link. Commissions are 15% right now, which is the bulk of my profit margin. Yes, I’m still going to make a little bit of money when an affiliate makes a sale. I want this to be a win-win situation for everyone. The better news is – when Drawing Foundations goes live, digital products will be set at a 30% commission. I want to help people in as many ways as I can, whether that’s teaching people how to draw and be a bit more creative (something I think is really important during times like this), or helping them make a little bit of extra money from home in the only way I can afford to do it right now.
Update: Due to an unusually high number of spammers trying to sign up for my affiliate program, I have discontinued the option. I still want to help my real clients and customers, so I will be introducing a referral program in the near future. 🙂 Sorry about the failed experiment!
Give and Take
Unfortunately, with some of my bigger projects in the works, I’ve been overloading myself. I’ve had to take an honest look at where I’m getting some traction, and I’m going to STOP doing things, as well.
The biggest time-consuming activity that I’ve been doing over the past 4-ish months is writing blog posts. At times they feel rushed, and I never have enough time to research them as much as I want. So it’s time to stop weekly posts and scale back to “whenever I have something important and worthwhile to contribute.”
That may happen once every two weeks or once every two months. Who knows? My daily thoughts are still going to be available in the Art/Journal section if that’s something that interests you.
It was a difficult decision to make because I love writing. Fortunately, I’m not going to stop writing. I’m still going to write every single day, the way I always do, but I’m not going to worry about hitting “publish” once per week with an article anymore.
I want more quality, and sometimes that means less quantity.
There’s still plenty more to come. I’ll be cultivating what I hope is a great experience for everyone who lands here.
If you have any suggestions for improvements to my projects or this website, I’d love to hear! Drop a comment and help me streamline and create something amazing. I appreciate your support and can’t wait to hear your ideas. 🙂
Thanks again! See you soon!